Yes—street interviews are a strong format for that kind of topic, especially because they capture real, unscripted opinions. I’m comfortable doing them as long as there’s a clear structure: a simple question set (e.g., “What’s your usual food budget per day?” or “Where do you find the cheapest meals?”), quick pacing, and a respectful, approachable tone.For a student audience trying to save money on food, the key is keeping it casual and relatable—short interviews, honest answers, and maybe a mix of humor and practical insights. Filming near schools, canteens, or food spots also helps keep responses relevant and authentic.

Food-related content performs best on platforms that prioritize short-form video and strong visual discovery. TikTok is usually the most effective because its algorithm pushes engaging food videos—like taste tests, street food finds, and quick recipes—to large audiences quickly. Instagram also works very well, especially through Reels and Stories, where high-quality visuals and aesthetic food content can build strong engagement and brand presence. For longer-form or more searchable content like cooking tutorials or reviews, YouTube is ideal since it supports deeper storytelling and evergreen discovery.

I’d focus on making the content feel practical, time-sensitive, and easy to act on. Start with a strong hook like “$2 meals near you today” or “Hidden student deals you didn’t know,” then quickly show real examples—actual menus, prices, and locations. Filming on-site adds credibility, especially with quick clips of the food, the store, and proof of the deal. I’d keep the pacing fast and include clear info on how to get the promo (time, app, or location). Using formats like short lists, comparisons, or “budget challenges” also makes it more engaging. Finally, I’d encourage interaction by asking viewers to share their own finds, turning the content into a community-driven source of local deals.