Content that highlights how your app solves a specific issue that people have, or a niche and unique feature that your app has that sets it apart from its competitors. If I think about it, I really only download apps that I feel like I need, or apps that are interesting to me. Apps that push their branding in an obnoxious way usually get bad raps on social media (I've seen viral posts about how certain apps advertise too much, or use the same type of advertisement too much.)

I love making day-to-day, cozy GRWM-type content, or content with relatable or funny text formatting. I like engaging with audiences that are around my age group.

I make sure to post in the specific communities/hashtags/groups or niches that are relevant to whatever it is I'm posting about, so that people who would most likely also enjoy the thing will see it. I also pay close attention to what's currently trending, like audios or text formats, so that my posts get as much outreach as possible.