As a College student I know how easy it can become to fall into a routine, especially in regards to what I consume. However, it becomes monotonous and tiring eating and drinking the same things everyday, much of which have no health benefits. Doing promotional work for Saint James as simple as making a pop-up stand featuring the most popular products would intrigue many students of the UO campus. People are tired of routine, and with spring and sun coming around the bend people crave beverages that are fresh, light, and healthy. Something else that college students love is free things. With the Saint James pop-up stand students could receive a free drink of choice if they follow one of the official Saint James social media accounts. This will help garner a following for Saint James online. If the pop-up stand becomes frequent this will build brand awareness on campus.

By utilizing my growing social media platform I would curate promotional content on both my tiktok and instagram account encouraging viewers to purchase Saint James. On my pages I would link to the official Saint James website or link to an amazon storefront with Saint James products.

I’m an active participant in my college’s Panhellenic Community and a member of the Delta Gamma sorority. As an ambassador for Saint James I would introduce the Saint James product to my sisterhood and others. One way that I could provide outreach for Saint James is during weekly chapter meetings for my sorority where all member's are present. I would also work with my sororities Director of Marketing to encourage other members of my sisterhood to post and promote Saint James on their social media.