Talenti Gelato’s Instagram stands out to me because it’s both aesthetically pleasing and highly "craveable", often featuring slow-motion caramel drizzles, satisfying scoops, and quick recipe ideas that make the gelato shine. Their reels graphics are simple, clean, and fun, which keeps the focus on the product while maintaining a playful brand vibe.

I use Pinterest and Instagram the most because both balance creativity with strong analytics. On Pinterest, I like that it functions as both a visual inspiration platform and a search engine, allowing content to gain visibility and engagement over time. Its analytics clearly show impressions, saves, and outbound clicks, which helps identify what type of content performs best. On Instagram, I appreciate how easy it is to analyze post performance and audience data through Instagram Insights. It also offers multiple content formats such as Stories, Reels, and carousels, which makes it flexible for testing different engagement strategies while maintaining a consistent brand identity.

To optimize engagement across platforms, I recommend using interactive content such as polls, Q&As, and comment prompts to encourage audience participation. I would use Instagram and Facebook Insights to identify the top two most active times for the audience and schedule posts accordingly. Instead of relying on generic hashtags, I would focus on highly relevant, niche, and community-building hashtags to attract a more engaged audience.