I’ve also have been brand ambassador for good molecules, Red Bull, and Olly Stress gummies.

African Student Association as the Event Coordinator.

To promote Proper Wild in a way that speaks to Gen Z, I’d host a “Shot O’Clock” pop-up a sleek, Instagrammable activation where students can stop by, take a Proper Wild shot, and pose at a mini branded backdrop that says something like: ✨ No Jitters. No Crash. Just Vibes. ✨ #ShotOClockWithProper I’d keep the setup simple but eye-catching: a standing table, neon or printed signage, a ring light, and bottles of Proper Wild arranged in a grid. I’d time it during high-traffic periods (like lunch or late morning), and maybe do a countdown every 15–30 minutes for “Shot O’Clock” — where everyone there takes a shot together and records it for IG or TikTok. To boost interaction, I’d create a quick QR code that links to a “Proper Focus Playlist” (curated on Spotify with chill + hype songs) and ask people to tag their post or story with #ProperWildGSU. No pressure, just good energy. As an active member of the African Student Association, I’d tap into my org’s reach to promote the pop-up in group chats and IG stories beforehand we’re one of the largest Black orgs on campus, so that visibility would help get more students to pull up and spread the word.