Created engaging, faith-based content including devotional posts, verse highlights, and spiritual reflections to support daily user engagement. Designed clean, visually appealing graphics and short-form videos centered on Scripture and Christian living. Collaborated on content calendars, ensured consistency in tone and messaging, and optimized posts for audience reach and retention. Helped strengthen the app’s community by producing uplifting, grace-focused content that encouraged regular Bible study and spiritual growth.

Short-form video + “real” content remains king Short-form videos (on platforms like TikTok, Instagram Reels, YouTube Shorts) continue to dominate in 2025.

Audiences increasingly prefer content that FEELS authentic — unpolished, behind-the-scenes, experiential or “real life” over overly curated “ad-style” 2. User-Generated Content (UGC) and micro / nano influencers Content created by everyday users — especially micro-influencers — is gaining traction because it feels more relatable and trustworthy than polished brand ads. stylink UGC+2Forbes+2 Brands and creators are increasingly leveraging social commerce + UGC to build community and drive engagement in a more “organic”

3. AI tools & data-driven, agile content strategies Use of generative AI and data-driven tools to plan, create, and optimize content is a big trend in 2025. This helps creators work efficiently, test different content styles, and adapt quickly when something doesn’t work. Hootsuite+2Globant Blog+2 Also, social platforms are increasingly used as search / discovery engines — meaning content optimized for searchability (keywords, hooks, relevant tags) tends to perform better.

Hook 1: The Curiosity Shock “Most people don’t know this… but it changes everything.” This hook makes viewers stop scrolling because they feel they’re about to learn something secret, rare, or surprising. Hook 2: The Challenge Hook “I bet you can’t watch this without learning something new.” Challenges trigger competitiveness and push people to keep watching.

Hook 3: The High-Stakes Question “What happens if you try THIS? Let me show you.” It builds tension and makes the audience wait for the result.