Functionality and Performance: How well does the product perform its intended function? Is it effective and efficient in accomplishing its purpose? Quality and Durability: Assess the build quality, materials used, and overall durability of the product. A high-quality product is likely to last longer and provide better value for money. User Experience: Consider how easy and intuitive the product is to use. A positive user experience is crucial for customer satisfaction. Design and Aesthetics: Evaluate the product's design, aesthetics, and ergonomics. A visually appealing and well-designed product can enhance the overall experience.

When I visited a site I ensured the topography, materials, elevation, and existing infrastructure were all up to standard and I had written a report and analysis on the ongoing project. I had to ensure that measurements were exact and that costs were in budget to the building and materials.

As of my last update in September 2021, there were several wellness and beauty brands that had excellent social media presence. One such brand that stood out was Glossier. Please note that the information might not reflect the current state in 2023, but I can provide insights based on what was known up until my last update. Glossier is a skincare and makeup brand known for its minimalist, inclusive, and natural approach to beauty. Here are some factors that set them apart and contributed to their strong social media presence: Authenticity: Glossier's social media content feels genuine and relatable. They showcase real customers using their products in everyday situations, which creates a sense of community and trust among their followers. User-Generated Content (UGC): The brand encourages its customers to share their experiences with Glossier products, and they frequently repost UGC on their social media channels. This strategy not only boosts engagement but also demonstrates the effectiveness of their products through real testimonials. Influencer Marketing: Glossier collaborates with influencers and beauty enthusiasts who align with their brand image. These influencers often share their favorite products and looks, further expanding Glossier's reach to new audiences.