I would share Vita Coco consistently each month by mixing real-life campus moments with social content that feels natural and relatable. On social media, I’d create TikToks and Reels like day in-the-life videos, post-workout hydration resets, “what I’m drinking this week,” and quick wellness check ins featuring Vita Coco. I’d also use Instagram Stories for polls, taste ratings, hydration reminders, and behind the scenes clips from campus activations. This keeps the content fun, interactive, and easy to engage with. On campus, I’d activate through spaces and groups where students already gather. That includes collaborating with clubs I’m involved in like BSU, the Board of Student Activities, the Entrepreneurship Club, and the Merchandising Club. I’d also tap into wellness-focused events, study breaks, fitness groups, and campuswide events where hydration makes sense.

My favorite Vita Coco product is the original coconut water. I incorporate it into my routine by using it as a daily hydration boost, especially after workouts or during long, busy days when I know I’m not drinking enough water. I love how clean and refreshing it is, and it helps me feel rehydrated without anything extra or heavy. I also keep it in my fridge for quick grab-and-go moments or mix it into smoothies for extra hydration. It’s become a simple staple in my wellness routine, especially when I’m focused on staying energized and taking better care of my body.

I’m involved in several campus organizations, including the Black Student Union (BSU), the Board of Student Activities, the Entrepreneurship Club, and the Merchandising Club. I’m also involved with the Martin Luther King Center and serve as a mentor with the Student Success Center.