I have experience representing brands through a combination of in person engagement, event promotion, and digital marketing. At CVS Health, I executed seasonal merchandising resets and in store campaigns that aligned with corporate branding and enhanced customer experience. In my current role at Amazon, I drive employee engagement by promoting programs and initiatives, achieving a 0% to 100% participation increase in internal surveys through strategic communication. Outside of corporate roles, I create trend driven content on TikTok, Instagram, and Pinterest, building an authentic connection with audiences through fashion, lifestyle, and career insights. Across all experiences, I focus on fostering brand loyalty, creating memorable interactions, and delivering measurable results.

black student union, student government association, the kernal student magazine, collegiete curls, black is gold, the entreprenuership club and the fashion crew

I would approach organizing a Proper Wild campus event by first identifying the high traffic times and locations where students naturally gather ike the stadium, student hall such as student unions, libraries during finals week, and popular outdoor spaces during campus events. I’d partner with relevant student organizations, fitness clubs, and academic groups to co host, ensuring we tap into their built in audiences. To create buzz, I’d use a mix of social media teasers, campus flyers, and influencer style student ambassadors who share their Proper Wild experience online. The event itself would be interactive including taste testing stations, “study survival kits” with Proper Wild samples, and quick photo/video moments for Instagram and TikTok. Finally, I’d track engagement through QR codes