These are mid tier, growing influencers that aligns with the brands value

Rachel Mansfield

Kelsey Kulchak

Nabela Noor

Tiffany Rothe

Sarah’s Day

My strategy for sourcing influencers starts with understanding the type of content we want to produce and the goals we want to achieve. Then, I look for influencers who create high-quality content and have strong engagement with a loyal community. When we collaborate with influencers like this, it increases the chances of success because their followers are more likely to trust their recommendations. This can lead to more product sales, service uptake, or valuable media exposure for the brand.

In my experience with influencer marketing, I played an active role during TEDxUIR 2025, where I suggested and invited about half of the guests. Many of these guests were influencers with strong followings, which helped increase the event’s visibility and reach. Coordinating with them taught me how to approach influencers professionally, align their participation with the event’s goals, and leverage their platforms to engage a wider audience. This experience gave me valuable insights into building relationships and creating mutually beneficial partnerships in influencer marketing.