My process for creating a 30-second Reel starts with understanding the brand goal and translating it into a simple, scroll-stopping concept. I usually begin by identifying one clear hook or problem within the first 1–2 seconds—something relatable, visually interesting, or curiosity-driven so it immediately captures attention.From there, I script a loose structure rather than a word-for-word script. I map out a beginning (hook), middle (value or story), and end (call-to-action or payoff). I keep it simple because short-form content performs best when it feels natural and not overproduced.Next is filming. I shoot in a way that gives me flexibility in editing—multiple angles, close-ups, and clean lighting so I can build momentum in the edit. I usually film everything in one session once I have the concept locked in.For editing, I focus heavily on pacing, cuts, and retention. I use quick transitions, text overlays, and audio that matches the tone of the brand. I also make sure the first 3 seconds are strong enough to stop scrolling and that the video stays visually dynamic throughout.Before finalizing, I review it with a “viewer test”—would I keep watching this if I saw it on my own feed? If not, I adjust pacing or tighten cuts.My typical turnaround time is 24–72 hours depending on complexity, but I can work faster for time-sensitive campaigns or batch content.

I’m interested in working with ATWATER because I like that the brand focuses on making skincare approachable and effective for men who may not have a strong routine yet. A lot of men are either overwhelmed by skincare or not consistent with it, and ATWATER feels like a brand that simplifies that in a way that actually fits into real life.What I would bring is a very real, relatable perspective. I’m constantly around men in my life my boyfriend and close friends who genuinely need a skincare upgrade but don’t always know where to start or stay consistent. I understand how to translate skincare into something simple, practical, and non-intimidating, which is important for getting men to actually use products long-term.On the content side, I’m strong in short-form storytelling and lifestyle content, so I would focus on making skincare feel normal, aesthetic, and easy to adopt instead of complicated or “extra.” My goal would be to help ATWATER connect with everyday men in a way that feels authentic, not forced.

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