A creator Smash Kitchen should collaborate with is Alix Earle. Her content is very lifestyle-driven and food naturally fits into her routines, whether it’s quick meals, hosting, or everyday moments.She has a highly engaged audience that trusts her recommendations, and her content feels real and conversational, which aligns well with how Smash Kitchen should show up. A collaboration with her would feel organic, reach a large audience, and position the brand in a way that feels natural instead of forced.

My approach is to keep it personal, clear, and respectful of their time. I make sure the message feels tailored to them by referencing their content or why they’re a good fit, instead of sending something generic.I keep the message concise but informative introducing the brand, the opportunity, and what they would gain while leaving space for a natural conversation. The goal is to build a genuine connection, not just send a pitch, so they feel valued and more open to engaging.

Here are on-brand comment examples (friendly, engaging, not salesy):“ok but this looks SO good 😭🔥 have you tried it with [product] yet?? we need your take”“this is exactly the kind of meal we love to see 👏 simple, fresh, and actually looks amazing”“you ate this up fr 😭🔥 saving this for later… we might have to try our own version 👀”These feel conversational, supportive, and keep the brand present without sounding like an ad.