As the president of my school’s Black Student Union and a leader for our Dance Club, I plan multiple events requiring makeup. For BSU, we host an annual fashion show and DA has multiple big gigs.

I would show myself using the products to create looks. While I am good at makeup I would also want to show that even the most novice person can use colourpop products by tutorialing simple looks.

I love the use of UGC and the highly creative visuals used in your content strategy! As a Black woman, I also love the dedication to representation in terms of pigment payoff.