I measure success by looking beyond just views and focusing on how people actually interact with the content. Engagement is the first signal likes, comments, saves, and shares show whether the content connected or not. I also track watch time and retention to see if the hook worked and if people stayed till the end. For brand work, clicks, profile visits, and conversions matter more than vanity metrics, along with feedback from the brand on how usable the content was for ads or reposting. If a piece of content drives real action, feels authentic, and performs consistently across posts, that’s a win.

As a faceless UGC creator, my strategy is to focus on the experience rather than myself by using clean visuals, natural movements, and real-life moments that people can relate to. I hook attention in the first couple of seconds with clear on-screen text, show the product being used in a simple, honest way, and let the result speak for itself without making it feel like an ad. I keep the setup minimal, lighting natural, and the flow smooth so the content feels like it belongs on someone’s feed. The goal is to create scroll-stopping but reusable content that brands can easily trust, repurpose, and run as ads.

@ugcbyyashvi : instagram handle

@ugcbyyashvi7 : TikTok handle