I focus on keeping momentum and clarity. Once someone shows interest, I quickly suggest a specific time and make booking easy. Before the meeting, I confirm with a short, personalized message and set a clear agenda so they know it’ll be relevant to them. That way, they show up expecting value—not just another call.

I focus on a mix of data and context. I look for companies that match the ideal customer profile—industry, size, and clear need—and then check for signals like recent growth, hiring trends, or new initiatives. I also prioritize prospects where there’s a clear problem our solution can solve, so the outreach is more targeted and likely to convert.

I keep it short and relevant. I’ll do a quick check on the company and the person—what they’re focused on, any recent updates—and then tailor my message around a specific problem they’re likely facing. Instead of a generic pitch, I lead with a clear value or insight, so it feels like it’s actually meant for them, not mass outreach.