The University demographic speaks to brands. Handing out Saint James outside the library which has constant foot traffic or near the student center would make Saint James very recognizable on the hotspots of campus. Having Iced Tea is miami's year round tropical climate would draw students to wanting more of it especially if we could have it sponsor certain school events or maybe even small student org/greek life events such as philantrophic events or maybe even the intercollegiate or high school conferences that model un and certain student orgs host monthly.

Showcasing the convenience that Amazon would offer as well as supporting local business in Coral Gables that sell Saint James Ice Tea can encourage students to get their hands on it. Having scavenger hunts around campus to find Saint James Ice Tea bottles with a case of them as a prize would be great marketing on social media through student organization pages.

Being involved and having several connections in greek life as well as some of the most influential student organizations on campus, bringing Saint James to student events would involve marketing not only the healthy side of saint james but also it's several flavors to stir competition such as creating mockatils using the tea or having it during a yoga session or the several socials that our student organizations hold. Having Tea Trivia nights or philanthropic events that donate all proceedings to the charity of a clubs choice would all be great events to be sponsored by Saint James Tea.