One example of a successful content strategy I implemented was during my time as a Digital Marketing Intern at Goa2Gulf. I was tasked with increasing engagement and driving traffic to the company’s social media platforms. I developed a content calendar focusing on seasonal themes and customer pain points, using a mix of educational posts, user-generated content, and behind-the-scenes videos. I also created an interactive campaign on Instagram, using polls and Q&A features to encourage engagement. The strategy led to a 25% increase in engagement on Instagram within a month and a 30% increase in website traffic from social media referrals. By analyzing the performance metrics regularly, I was able to tweak the strategy, ensuring that content resonated with the audience and achieved the desired results.

I approach creating visually appealing content by focusing on three key elements: high-quality visuals, engaging composition, and platform-specific trends. I ensure good lighting, sharp imagery, and vibrant colors to make the content stand out. Composition-wise, I use framing techniques, smooth transitions, and dynamic angles to keep viewers engaged. Additionally, I stay updated on trending aesthetics, filters, and effects that perform well on platforms like Instagram Reels, TikTok, and YouTube Shorts. By combining these elements, I create content that is both eye-catching and shareable.

I have partnered up with a Middle East Brand named Cotton On, as well as Under Armour, organically reaching 2,000 customer tap-Ons social media reach, 150+ in person approach, 15K plus views.