I believe connecting to personal struggles people can relate on helps create a bridge for your audience to actually connect with what your saying instead of feeling like they're getting fed the same health promises from different health products. For example, relating to how difficult it is to find actual good tasting protein products and beating ourselves up about not making our protein goals can make someone take the actual time to listen to what you're saying because it's something people experience everyday.

I think Poppi is a great example of a brand that does social media really well. Some key takeaway Bunky can apply is acting fast on trends and making content that is informational while keeping its relatability!