I measure effectiveness by looking at how people actually respond, like views, watch time, comments, and shares. If people are engaging, saving, or talking about the content, that tells me it connected. I also pay attention to what type of videos get better reactions so I can improve the next ones.

I think content that feels relatable and real connects most with college-aged audiences. Stuff about everyday student life, humor, stress, friendships, and figuring things out hits harder than anything overly perfect or scripted. People want to see personality, honesty, and content that feels like something their friend would post.

I’d stay fresh by actually paying attention to what people are engaging with every day, new sounds, trends, and the kind of videos that are getting real reactions. I’d mix those trends with original ideas so the content doesn’t feel repetitive, and I’d pay attention to comments and feedback to see what the audience wants more of.