Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans

Do you have their app downloaded?
The Adidas app, yes.
Research Partners Group
Research Partner: Athletic Wear Superfans

Of your favorite brand from (Alo, Adidas, Hoka, and Athleta) do you follow them on social?
I follow Alo on Instagram because I appreciate how they showcase their products, which aligns with my interests. As for Adidas, their Instagram feed primarily features motivational content, storytelling, and advertisements that naturally unfold. However, I make it a point to visit their website at least once a week to stay updated on their latest offerings for the public.
Research Partners Group
Research Partner: Athletic Wear Superfans

Which of these brands are you a fan of, subscribe to emails ,etc? (Hoka, Athleta, Alo, Adidas). And why are they your favorite?
I'm a huge fan of both Alo and Adidas. Although I haven't had the chance to experience Alo in person yet, I was excited to hear about their collaboration with Jisoo, which prompted me to delve deeper into the brand. Jisoo's endorsement signifies quality and established reputation, traits I value in brands.
As for Adidas, I've been a loyal fan for a while. Being petite, I find that adult, teen, and kids' items all fit me well, giving me a comprehensive understanding of the brand's offerings.
With a background in business, majoring in marketing, my passion for fashion, and my role as an avid consumer, I'm particularly attuned to the pulse of the industry. What sets me apart is my insight into the preferences and behaviors of the new generation, allowing me to discern trends and patterns in the fashion landscape.