I think AKT London's deodorant has done a great job of pushing deodorant as something that is a luxury experience centered around smelling and feeling good. What really makes them stand out is the commitment to unique scent profiles that resemble luxury perfumes, creating a sense of exclusivity.

I have previously worked with a toothpaste company to provide feedback on the development of a new toothpaste line aimed at teens, providing feedback on flavors, branding, color scheme and more. I have also done multiple one time user research interviews with various brands for the purpose of collecting feedback from a younger demographic.

I have heard of clutch glue, but have not had the opportunity to try it yet. I am impressed by the ease of application from videos I've seen online and the lack of scary ingredients.