My approach to managing multiple creator relationships starts with staying organized and maintaining clear communication. I like to keep track of outreach, responses, deliverables, and follow-up dates so that creators receive timely updates and support. I believe strong creator partnerships are built on trust, so I focus on being responsive, professional, and respectful of each creator's individual style and needs. When managing multiple relationships at once, I prioritize tasks, communicate expectations clearly, and make sure creators feel valued throughout the partnership process. My goal is to create positive experiences that encourage long-term relationships and authentic brand advocacy.

I stay up to date with TikTok trends by spending time on the platform daily and paying attention to recurring formats, sounds, creator strategies, and audience conversations. As a content creator and marketing professional, I don't just look at what's trending I focus on understanding why it's working and how brands and creators use trends to engage their audiences. I also analyze engagement patterns and content performance to identify what resonates most with users. My goal is to find trends that feel authentic and relevant to a brand's voice rather than simply following every viral moment.

Through my marketing and communications roles, I've gained experience planning, creating, and publishing social media content across multiple platforms. As a Marketing Intern with Aramark Dining Services, I helped promote campus events through social media campaigns that reached over 200 students. As a Brand Strategy & Social Media Consultant for Saintvil Skin, I created content aligned with the brand's goals and target audience. I've also managed my own content creation projects, where I planned content, monitored trends, analyzed engagement, and maintained a consistent posting schedule. I'm comfortable using content calendars and adapting content based on audience feedback and performance.