Yes! Across a couple of roles actually. At Nomad Adventures, my most recent job, I led a full rebrand of their visual identity and then built the content strategy around it (weekly posts, reels, infographics and stories, all planned to drive growth and bring in new clients). Having ownership of both the visuals and the strategy made it a lot easier to keep everything consistent. Before that at Étranger MX I co-designed the logo and brand identity from scratch, then stayed on to manage the content and keep the feed visually cohesive as the brand evolved. My approach always starts with making sure the visual identity is solid, because everything else (the calendar, the tone, the content mix) builds from that foundation.

On all of my work experiences I have been

I check my socials almost every day and change my content preferences to add diversity to my algorithm.