He/Him/His
Xian
Hello, my name is Xian ("Zi-yin") Scott, and I am a senior at the Wharton School of Business at the University Of Pennsylvania studying Marketing and Economics.
Endorsements
Verified
Well Connected
UGC Creator
Campus professional
About Me
University of Pennsylvania
Class of 2026
Valley Stream, NY, USA
Skills
Interests
My Clubs and Associations
Alpha Kappa Psi Incorporated - Epsilon Rho Chapter
West African Vibe Dance Group
Strictly Funk Dance Company
Black Wharton Consulting
Brands I Follow
My Portfolio
https://tinyurl.com/campusambassadorships
I’ve led impactful campus initiatives for brands like Depop, DoorDash, Good Molecules, and Sidechat, driving student engagement and brand visibility. From hosting events and distributing giveaways to securing hundreds of sign-ups,
https://shorturl.at/T2kAG
Take a look at some of my lifestyle content, and other content I have created. With 9M post views, 50K profile views, and 1.8M likes, the TikTok content has generated significant engagement. 232K shares and 87.3% FYP traffic.
wwwtheexdigitalcollectivecomportfolioproject-four-l3zw3-dk9py-xcmem-llk7k-y7dbp-gy66a-6jsrg
As a Fabletics Ambassador, I created content to showcase the brand’s stylish and functional activewear, engaging with audiences who prioritize fitness, fashion, and a healthy lifestyle.
Interview Questions
Willa
Social Media Coordinator/Intern
If we share a short application form, you willing to complete it?
Yes of course!
Willa
Social Media Coordinator/Intern
Can you describe a time you created engaging content on TikTok or Instagram?
Over the past year, I've been consistently creating content (though I’ve been at it for a bit longer, just with less frequency), and one thing I’ve learned is that you can win or lose your target audience in a split second. This is why having a strong hook is crucial, it grabs attention immediately, and the rest of the content, which often follows a predictable formula, caters to our brief attention spans.
A great example of this was a thrift store review I created that went viral, racking up over 264K views and 1,165 new followers. The key to its success? The hook: "Why is no one talking about this thrift store in Long Island?" It was a perfect hook, immediately sparking curiosity. People don’t like feeling left out of the loop, and tapping into that FOMO (fear of missing out) is a highly effective strategy on social media.
Willa
Social Media Coordinator/Intern
How do you stay up-to-date with social media trends?
The best way I stay up-to-date with social media trends is being a thoughtful consumer which allows me to be a better producer. As a content creator, I actively engage, save, and study trends to be able to utilize and create trends for the future.
In addition I use tools like creator search insights on tik tok, to be able to spot trending topics, suggested topics of conversation, and content gaps.