Xian Profile Image

He/Him/His

Xian

Hi, I am a sophomore at the Wharton School of Business at the University Of Pennsylvania studying Business Analytics and Marketing. My professional interests include strategic management, the TMT sect...

Hi, I am a sophomore at the Wharton School of Business at the University Of Pennsylvania studying Business Analytics and Marketing. My professional interests include strategic management, the TMT sector, Entertainment Management and Finance.

About Me

University of Pennsylvania

Class of 2026

Valley Stream, NY, USA

Interests

Advertising
Dance
Social media

Interview Questions

Aquaphor

Aquaphor Content Creator

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Can you describe a successful social media campaign you were involved in and the strategies you implemented?

I founded a nonprofit organization called Eclipse Generation during high school and in two months through social media we reached over 3 million people, 10K followers and got over 30 volunteers.

Aquaphor

Aquaphor Content Creator

Aquaphor Profile Image

How do you approach creating content that resonates with a specific target audience?

I start by researching their preferences and behaviors. I adjust my social media algorithm to reflect my ideal consumer and use tools like the Creator Search Insight Tool to identify content gaps and trending keywords.

Burt's Bees

UGC Content

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What is your favorite Burt’s Bees product?

the lip-balm is honestly my favorite, especially the strawberry flavored one!

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