Instagram and TikTok dominate beauty and wellness because they're visual platforms where people actively seek inspiration and tutorials. Instagram works well for polished before-and-after content, influencer partnerships, and Stories for quick tips, while TikTok excels at authentic reviews, quick tutorials, and trending challenges that can make products go viral. Pinterest is underrated for wellness content since people use it to plan routines and save aspirational content, and YouTube remains powerful for in-depth reviews and educational content where trust-building matters. Facebook can work for community-building around wellness topics, but it's less effective for discovery compared to the visual platforms.

To create content that highlights natural materials and comfort, show real people using these materials in their daily lives through authentic moments like hands running along wood grain or feet on stone floors, using simple language that focuses on how the materials actually feel and function rather than elaborate descriptions. Keep the lighting natural, avoid filters, and let the tactile qualities speak for themselves through genuine interactions rather than staged photography.

Most definitely.