I would lead sampling efforts by turning them into an interactive experience rather than a simple product handout. On campus, I’d create mobile pop-up moments in high traffic areas like student unions, quads, and gym entrances where students can try products, give quick feedback, and engage through polls or games in exchange for samples. I’d incorporate mirrors, good lighting, and QR codes so students can swatch, learn more about the product, and share their experience on social media in real time. Off campus, I’d extend sampling into spaces students already frequent such as coffee shops, beauty supply stores, fitness studios, and local events by partnering with those businesses to include samples with purchases or event check-ins. I’d also activate student ambassadors to host small, casual sampling moments at dorm hangouts, club meetings, and social events, encouraging peer to peer discovery and organic content creation. This approach makes sampling feel fun, social, and community driven while increasing both brand awareness and authentic engagement.

I’d focus on interactive, community-driven content that feels fun, honest, and shareable especially since ColourPop’s audience loves affordability, shade range, and trend-led drops

I love how Colorpop has been able to stand the test of time. I love how even though they have been around for a long time they aren’t “tired” and they still bring fresh ideas