Something that I think sets me apart from your average content creators is my enormous imagination. I don't tend to stick to the cut and copy trends you see from other creators posting ads on their accounts. I like to think outside the box when promoting products and create an immersive environment for viewers.

Previously, I worked as the Marketing & Outreach Chair for my university's study abroad office. Apart of my duties in this position was introducing engaging content and Instagram Reels to a previously dull account. I was extremely successful in this endeavor when I started taking trending video ideas and putting a twist on them that applied to the study abroad niche. Many of the videos ended up going viral around campus and helped establish our presence to current and new students. I think this worked because with the help of becoming a more engaging account on social media and adding our own personal humor to our posts, we were able to connect to our audience and seem more human than your average office Instagram.

Since Fahlo works with nonprofit wildlife organizations, I would want to approach the platform by targeting younger audiences with playful animal videos, inserting the product occasionally to build interest and potential buyers. I also love using trends or trending sounds as much as possible. It could be interesting to use the plushes mentioned for memes or some sort of reality TV inspired narrative on Tik Tok (just throwing ideas out there!)