The combination of wellness and fun is unique to BUNKY--to make feeling good entertaining and accessible as opposed to being considerable or prohibitive. That energy and warmth is something that I have as a natural expression of content. Having a history of working in social media and storytelling contributes to me bringing values of a brand to life in a way that sounds friendly, human, and shareable, which fits the voice and community objectives of BUNKY perfectly well.

I put more emphasis on narration rather than teaching. I do not dictate to people what they are supposed to do, but demonstrate them how the product will integrate itself into a lifestyle, which they already desire, balanced, fun, and easy. I employ familiar images, cozy colors and informal words so as to make wellness friendly, and not authoritative. A focus on minor, tangible details, such as an afternoon reset or a post-workout snack, makes the tone of the content genuine and inspirational without turning it into more of a lecture.

Such brands as Oatly, Glossier and Chamberlain Coffee are unique in terms of their natural voice and a good sense of community. Oatly maintains the humorous and regularity of its content and makes each post a mirror of the peculiar brand voice. Glossier creates a sense of belonging by use of user generated content and chat captions that help the followers feel connected with the brand. Chamberlain Coffee strikes the equilibrium between the beautiful imagery and the easy-to-relate to stories that promote shares and save.

The lessons that BUNKY can take out of these would be to take warmth and humor and mix it with a strong visual identity- to make each post recognizable and human. That combination establishes confidence and makes people revisit the product again not only the product but also the personality.