Willow
I'm working on my M.S. in Digital Social Media after receiving my B.A. in Cinema and Media Studies. I'm a versatile content creator, creative director, and social media strategist with professional color-grading and drone piloting experience.
About Me
University of Southern California
digital social media
Class of 2025
University of Southern California
cinema and media studies
Class of 2022
Los Angeles, CA, USA
Interests
Interview Questions
ContentFlowz
Content Strategist & Creator
How long does filming and editing UGC content take you typically? If you are instructed to film content & edit it (videos should be no longer than 45 seconds) what would you estimate the time it would take you?
Depending what type of set up it needs. It usually takes me about 45 minutes - 1hr for an editorial looking video that requires setting up lights and background and camera. For more casual talking to the camera type of UGC content it takes me 15-30 minutes. Editing takes 30 minutes or less because I used to be a professional finishing editor and colorist.
ContentFlowz
Content Strategist & Creator
We ask you to come up with TikTok Content ideas for a Food brand. What would be the steps you take to do this task? How would you go about coming up with your ideas (there's no right or wrong answers here!)
How I usually do content research is first brainstorming for keywords and key aspects in a business, sometimes with the help of AI. For example, I would come up with 5-10 things about hot sauces: hot sauce dip, pepper to make hot sauce, homemade hot sauce, chicken wings, recipes with hot sauce… Then I google these keywords to see what people are asking about hot sauces and find customer pain points. I would paste the questions people have in a google sheet for each aspect and start coming up with ways to make videos to answer these questions in a way that’s fun, captivating, and fitting of the brand’s voice. I’d also monitor trends to see if I can answer any of these questions on trend.
WILDLING
Product Testing Specialist
Please share what makes you excited about the opportunity to create content and try our Wilding products.
Coming from China, I’m always proud of the medical practices from my culture, including guasha. With its increasing popularity in the past few years, I’m disappointed to see how some creators are promoting false guasha practices and even whitewashing it. I’m excited to use my skills to showcase the power of guasha done right with the best products from Wilding.