DECA is the obvious starting point — business students who care about brands. But the real reach is in the fitness and rec communities: club sports, IU's rec center regulars, greek life. A gym bag brand sells itself in those spaces, I just need to get it in front of the right people and let the product do the work.

I co-founded Balls No Nuts, an allergen-free protein ball company, and handled all the marketing myself with no budget. I built our brand presence from scratch — website, content, outreach — and learned how to make something feel legit and worth talking about without just throwing money at it. That's the same energy I'd bring to WOLFpak.

I'd make it feel like something worth showing up to, not just a promo table. Think a quick fitness challenge or giveaway tied to the bag — something people can post about. I'd promote it through DECA, Kelley orgs, and gym-adjacent communities on campus where the product already makes sense. Get a few people wearing the gear beforehand so there's already buzz before the event even starts.