Interview Questions
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your approach to improving content based on feedback or analytics?
I take feedback seriously and use it as a roadmap for improvement I regularly check analytics like watch time and dropoff rates to see where the audience loses interest If a video underperforms I experiment with different hooks or faster editing in the next one to ensure better engagement and results
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

When you get a creative brief, how do you make it feel authentic?
To make a brief feel authentic I focus on a conversational delivery rather than reading from a script I use natural lighting record in a relatable home environment and add personal reactions or small imperfect moments that make the video feel like a recommendation from a friend rather than a polished advertisement
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your process for coming up with hooks that stop people from scrolling?
My process involves researching trending Book Tok hooks and adapting them I use Pattern Interrupts like a sudden movement or a strong statement to stop the scroll I then follow it up with a compelling reason why the viewer needs to keep watching ensuring high retention for the video








