Yes! I am the director of Kesem at UCLA, where I previously served as the alumni, marketing, and PR Coordinator, and before that, the Corporate Sponsorships Coordinator. I am also the PR and Marketing chair of BePositive UCLA. I work for UCLA Campus Tours, Den Operations, and I am also the president of UCLA Up & Up. I also am in Sigma Chi and UCLA, and served as the communications chair.

I’d start by finding the best spots and times on campus where lots of students hang out, like near the student center or during big events. Then I’d team up with clubs or groups that already have a strong following so we can bring people together and make it feel fun and casual. Specifically, I’m excited to collaborate with different wellness and fitness clubs at UCLA, like yoga groups, running clubs, and mental health organizations, because their focus on healthy living aligns perfectly with Proper Wild’s clean energy message. Together, we could co-host events that combine sampling with activities like group workouts, meditation sessions, or wellness workshops, making the experience both enjoyable and meaningful. The event itself would be something interactive, like a chill pop-up where people can try Proper Wild, learn why it’s a great clean energy option, and maybe take part in fun challenges or giveaways. I’d hype it up on social media beforehand with sneak peeks and countdowns so people are excited to show up. During the event, I’d make sure it feels welcoming and lively with good vibes and friendly people ready to talk about the brand. Afterward, I’d encourage everyone to share their experience online to keep the buzz going.

I’ve worked as a brand ambassador before and really enjoyed it for 5+ Companies. I’ve helped promote products both in person, like at sampling events or tabling. and online through social media posts and challenges. I like to keep things authentic and relatable, so my peers actually feel connected to the brand instead of it just feeling like an ad. For example, I organized events that got people excited to try the product and share their experiences, which helped build real buzz. I’m confident those skills will help me get people pumped about Proper Wild, too. My in-person activation experience working with brands is a highlight of why I love being a brand ambassador so much. I have successfully led a brand activation at UCLA's EAF (enormous activities fair), which led to 10k brand impressions of students scanning our QR Code.