What excites me about working for a brand like Hormbles is the chance to be part of a company that is creative, community-driven, and focused on building authentic connections with its audience. I love the idea of helping a brand grow through fun, interactive experiences such as sampling events, partnerships, or social campaigns, and finding fresh ways to make it resonate with people. Being able to bring energy, ideas, and genuine enthusiasm for connecting with others makes working with Hormbles especially exciting.

At a sampling event, I’d keep the energy high, greet people warmly, and offer samples in a fun, approachable way while sharing quick highlights about the product. I’d ask light questions to spark conversation and make the experience memorable, but I wouldn’t pressure anyone, give a long sales pitch, or come across as disinterested. My focus would be on making customers feel welcomed and excited about the brand. Customer experience matters more than many people estimate.

Hormbles Chrombles could tap into the vibrant USC community by sponsoring on-campus events and student gatherings that blend lifestyle, culture, and school spirit. As a USC junior studying PR & Advertising, I'm passionate about building connection on campus. From tailgates at football games to finals-week pop-ups with giveaways, there are countless opportunities to connect with students in authentic ways. Partnering with student organizations, wellness classes, or even local LA-based creators who resonate with the USC crowd would allow the brand to build visibility while fostering meaningful community connections.