To make Saint James Tea a recognizable and loved brand on campus, I would focus on building authentic connections through in-person activations and digital storytelling. Hosting events like yoga and tea sessions at CorePower Yoga or collaborations with student organizations would give students a direct experience with the brand while tying it to wellness and community. On social media, I would highlight student voices by featuring peers enjoying Saint James around USC and create trend-driven content that resonates with campus culture. By combining engaging experiences with relatable online storytelling, I would ensure that Saint James feels like more than just a product and instead becomes part of everyday student life.

I would encourage students to purchase Saint James by showing how it fits naturally into their lifestyle and by making the buying process easy. On social media, I would create engaging content such as quick Reels or TikToks that highlight the convenience of ordering Saint James on Amazon for fast delivery while also spotlighting the value of supporting local stores near campus. For example, I could share a “day in the life” post where Amazon makes it simple to grab Saint James before class paired with stories that tag local retailers and encourage students to stop by in person. By blending convenience with community support, I would position Saint James as a brand that is both accessible and connected to USC life.

As a fitness instructor at CorePower Yoga at the USC Village, I’d introduce Saint James to campus the same way I build a class—by creating a fun, welcoming experience that brings people together. I could host a yoga-and-community event at the Village that pairs movement with a casual introduction to the brand, making it approachable and memorable. Beyond fitness, I’d leverage my roles as the Executive Producer of Social Media at Annenberg Media, a Student Ambassador at the USC Admission Center, and a member of PRSSA to connect with diverse student groups and create content that makes Saint James feel like an authentic part of USC culture.