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Wesley Choi

I am a business student studying strategy with an interest in how the world works. When I'm not fishing or outdoors I'm playing magic the gathering and learning about the world.

I am a business student studying strategy with an interest in how the world works. When I'm not fishing or outdoors I'm playing magic the gathering and learning about the world.

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Campus professional

About Me

Boston University

Class of 2027


Boston University Questrom School of Business

business administration


Irvine, CA, USA

Skills

Adobe audition
Excel
Proficient in Microsoft Word

Interests

Business
Fishing
Mountain biking

My Clubs and Associations

Boston University Marketing Club

Content Manager

Brands I Follow

Prked
Yotube Monitization
Elixir Shots
MoonPay 🟣
cloutra
VirtualGf
+7

Interview Questions

Muse-Sick

Growth Marketing Specialist

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HOW CLOSE CAN YOU GET US TO OUR 10M goal?

I think I could help and acclerate the process faster

Muse-Sick

Growth Marketing Specialist

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What metrics do you prioritize when optimizing a growth campaign?

When optimizing a growth campaign, I prioritize metrics like conversion rate (to track actual signups or sales), cost per acquisition (CPA), and return on ad spend (ROAS) to measure campaign profitability. I also monitor engagement metrics such as click-through rate (CTR), impressions, and audience growth to understand how well content resonates and reaches new users. Analyzing these metrics helps identify what’s working and guides adjustments for better results.

Muse-Sick

Growth Marketing Specialist

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How would you increase paid signups using social media marketing?

To increase paid signups using social media marketing, I’d create targeted ads and posts that highlight clear benefits and exclusive offers, aimed at audiences most likely to convert. I’d use compelling visuals, testimonials, and strong calls-to-action, while retargeting interested users with follow-up content or limited-time deals. Additionally, I’d analyze performance data to optimize campaigns, focusing budget and creative assets on top-performing platforms and messaging.

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