Interview Questions
OverHerd
Content Creator for OverHerd

Have you made UGC for a brand Before if so please link.
No, I haven’t made UGC (user-generated content) for a brand before, but I understand how to create content that aligns with a brand’s voice while staying authentic and relatable. I’m eager to gain experience by producing engaging, on-trend videos that connect with target audiences naturally.
OverHerd
Content Creator for OverHerd

What makes content engaging for college student audiences?
Content that engages college students is relatable, authentic, and entertaining, often reflecting their real-life experiences and challenges. They connect best with humor, storytelling, and visually dynamic formats like short videos or memes. Most importantly, content should feel genuine and community-driven, offering value—whether that’s advice, inspiration, or a laugh—without sounding like traditional advertising.
OverHerd
Content Creator for OverHerd

How do you stay up-to-date with TikTok trends?
I stay up-to-date with TikTok trends by regularly exploring the “For You” page, monitoring trending sounds, hashtags, and challenges, and following creator and marketing communities that analyze viral content. I also use trend-tracking tools like Tokboard or TrendTok to spot rising topics early. Combining these insights helps me understand what’s gaining traction and adapt content quickly to stay relevant.