No, I haven’t made UGC (user-generated content) for a brand before, but I understand how to create content that aligns with a brand’s voice while staying authentic and relatable. I’m eager to gain experience by producing engaging, on-trend videos that connect with target audiences naturally.

Content that engages college students is relatable, authentic, and entertaining, often reflecting their real-life experiences and challenges. They connect best with humor, storytelling, and visually dynamic formats like short videos or memes. Most importantly, content should feel genuine and community-driven, offering value—whether that’s advice, inspiration, or a laugh—without sounding like traditional advertising.

I stay up-to-date with TikTok trends by regularly exploring the “For You” page, monitoring trending sounds, hashtags, and challenges, and following creator and marketing communities that analyze viral content. I also use trend-tracking tools like Tokboard or TrendTok to spot rising topics early. Combining these insights helps me understand what’s gaining traction and adapt content quickly to stay relevant.