Interview Questions
Embassi
Content Creator for Embassi 🤳🏾

Do you online shop? If so, What brands do you shop most?
Yes. I am big big online shopper and honestly overall shopping is my favorite thing to do.
I shop mostly online at:
Cider
PrettyLittleThing
Aritzia
ASOS
Lululemon
Brandy Mellville
H&M
Boohoo
Embassi
Content Creator for Embassi 🤳🏾

How do you engage an audience through social media?
I believe consistency is one of the most important parts in building a strong social presence and it’s something I try to maintain. I’m very consistent with posting on both TikTok and Instagram, which helps build trust and keeps audiences engaged over time.
I’ve also seen that people connect most with content that feels unscripted and authentic instead of overly produced. So I would continue creating content that feels real and relatable.
Additionally, I think actively responding to comments and DMs is important for community building. It shows that the brand is listening and turns followers into genuine supporters and not just viewers.
Embassi
Content Creator for Embassi 🤳🏾

What type of content do you enjoy creating the most?
I love to create videos on my Tiktok specifically of me in my favorite fits. The current trend for me so far has been me in my traditional Pakistani clothes, which reaches a possibly new and different demographic and market for brands. On my Instagram, I am always posting my outfits on my stories with the links of where I got them on the post. I love creating overall fun content with my friends and family. I love to make content that is relatable, easy and unscripted.





