I haven’t worked directly with other wellness brands yet, but I have a strong understanding of the space and a genuine interest in health, wellbeing, and lifestyle content. I actively apply wellness industry principles such as trust, clarity, and accessibility when designing and evaluating content, and I’m confident in my ability to quickly adapt brand guidelines and audience insights to create thoughtful, effective work in this space.

I work within clear technical specs from the start and collaborating closely with developers, printers, or content producers to catch issues early. I maintain brand consistency by following established brand guidelines, using approved assets, and applying consistent typography, colour, and tone across all outputs. Before final delivery, I run thorough checks for usability, accessibility, and scalability to make sure the design performs well across platforms and formats.

I design social first content by starting with the platform and the audience, not the asset. I focus on how people actually consume content then build ideas that feel native rather than repurposed. I prioritise strong hooks, clear messaging, and formats that encourage interaction, while using data and performance insights to test, refine, and optimise content continuously.