I’d say my style is adaptive, I don’t believe in imposing one aesthetic across all projects. Instead, I focus on understanding the brand’s personality and the story we want to tell, then I tailor the design accordingly. That being said, I naturally lean toward clean, modern layouts with a focus on typography and cohesive color schemes. My adaptability allows me to bring consistency while staying true to a client’s vision.

I think Rhode is doing an excellent job on social media, especially with their visuals. Every time they launch a new product, the accompanying campaign gets a lot of positive attention, with people praising how well the brand presents itself visually. Their success comes from having a clear vision of how they want to be seen and understood by consumers—and staying consistent with it. It’s also clear that their team has put a lot of thought into building and maintaining a strong brand image.

I am a senior.