If I ran Hayati's socials for a week, I’d create a high-engagement, community-driven content series blending brand storytelling, behind-the-scenes moments, user rituals, and raw, relatable vibes to deepen connection and boost visibility.

Zack King, Mr Beast

One brand I really admire for their social presence is Glossier. They’ve built such a strong, community-driven brand. Instead of just pushing products, they focus heavily on creating authentic, relatable content that feels more like a conversation with friends than a traditional ad. Their social media platforms are packed with real customer stories, user-generated content, and inclusive messaging that makes their followers feel like they're part of something. It’s all about community and inclusivity, which is super appealing.