there were several wellness and beauty brands with great social media presence. However, please note that the social media landscape is constantly evolving, and new brands may have emerged since then. One example of a brand that had a strong social media presence is Glossier. It is a beauty beauty brand that became incredibly popular due to its engaging and well-curated social media presence. Some key factors that set them apart were authenticity, user-generated content, minimalist aesthetic, transparency and storytelling, and inclusivity.