Context: This is from when a younger cousin was very excited to start studying for an exam to get into college, which I was about to give in a couple weeks, and I pitied her enthusiasm because the preparation sucked the soul out of me. Fresh faced, on the runway, preparing for a long flight Nose against the window in a way that tells me it’s your first time Thinking you own everything as the city lights pass You’re on top of the world & you say you’re gonna make it last But what you don’t know is no high lasts for two years You’ll watch your crystal dreams die and disappear Because I was in the same shoes not too long ago And every light you’re seeing, yeah I saw them too You can know everything there is, do everything right But no matter how much you’ve read, it’s still your first time flying

Yes

Market the more ‘fun’ designs to reach younger audience