I’m really excited for Christmas because it feels like a pause in the chaos of college life as a chance to slow down, breathe, and focus on the people who matter most. It’s that little reset where everything feels cozy again, and you get to be surrounded by family, friends, and all the holiday traditions that make the stress of the semester feel worth it.

I find TikTok to be the most effective platform for beauty content because it’s fast-paced, authentic, and trend-driven. Short-form videos make it easy to show real results — quick tutorials, wear tests, GRWMs, and before/after clips perform especially well. The algorithm also pushes content based on interest rather than follower count, so beauty videos have a higher chance of reaching new audiences. Plus, users on TikTok value honesty and real-time reactions, which makes it the perfect place to showcase products in a genuine, relatable way.

I’d take advantage of the fact that the products are long-lasting by capturing real moments during finals season when students don’t have time to worry about reapplying makeup. I’d film quick, authentic clips throughout my day and show how the makeup stays flawless through all the finals chaos. The goal is to highlight that during the most stressful week of the semester, your makeup is one less thing to worry about because it truly lasts all day.