To generate buzz for a vegan beauty brand, I’d focus on showing what makes the products special in a way that feels fun and personal. I’d create content that highlights the clean ingredients, textures, and results with close up aesthetic shots, but I’d keep the tone very down to earth so it doesn’t feel like a textbook clean beauty pitch. I’d also use trending formats like GRWMs, first impressions, and "come with me" content to reach different audiences without forcing the brand into a single style. Community interaction is huge too: asking my followers which shade to try, doing polls, or sharing their reactions helps build excitement naturally.And because it’s vegan, I’d lean into storytelling: why it matters, how it fits into a mindful routine, and the impact behind the brand. People connect more when they feel like they’re part of a movement, not just being sold to.

I engage an online community around a product launch by creating content that feels exciting, interactive, and personal. I like to share my genuine first impressions, behind the scenes moments, and little sneak peeks to build curiosity. I also ask my audience questions, run polls, or encourage them to share their own experiences so it feels like a conversation, not just a promotion. I’ll mix in different types of content like GRWMs, taste tests, mini reviews, or aesthetic clips so people see the product in multiple real life situations. The goal is to make the launch feel fun and community driven, where my audience feels included in discovering something new with me.

I make product features stand out by showing them naturally in the moments where they matter most. Instead of just talking about a product, I show how I actually use it, close-up shots, textures, results, or any key details that make it special. I also use simple on screen text to highlight the main features without overwhelming the video. I try to keep it very visual and easy to understand, so even in a fast paced video, viewers immediately notice what makes the product different. My goal is for people to understand the benefits just by watching, not by being told