I bring a mix of professional brand experience and community leadership. Through my internships at 300 Entertainment and Verve, I’ve represented major brands and artists in high-stakes NYC environments, mastering the art of professional storytelling and engagement.As a D1 student-athlete at NYU, I’m a trusted voice in my fitness community. Whether I’m leading team initiatives or sharing recovery tips with fellow runners, I’m used to 'demoing' products authentically to people who care about performance. I’m high-energy, reliable, and ready to turn a Whole Foods aisle into a Waay party.

I’m Vivian, a D1 student-athlete at NYU (Cross Country/Track) and a Music Business major living in the heart of NYC. I live and breathe the health and wellness scene here—if I’m not training, I’m usually at a Solidcore or SoulCycle class or hunting for the best vegan-friendly fuel in the city.As a competitive runner and music industry intern at 300 Entertainment, I’m constantly on the move and need protein that isn't 'heavy' or lumpy. I’m already deeply immersed in the NYC fitness community and love creating high-energy UGC that feels authentic. I’d love to bring the bubbly energy of Waay to my teammates, my local Whole Foods, and the NYC run clubs I'm part of!

To turn followers into "barebellievers," I will implement an engagement strategy rooted in authentic "day-in-the-life" storytelling, integrating Barebells into my high-energy NYU Track & Field content as a non-negotiable post-practice recovery tool during our 6:00 AM track sessions. By showing my genuine daily use in a high-stakes athletic environment, I build the trust necessary for a viewer to make their first purchase. Furthermore, I will leverage the fact that many of my teammates are already fans by creating high-energy group content like blind taste tests and flavor rankings after hard workouts, utilizing the collective reach of the NYU athletic community to normalize the brand as the premier snack for urban athletes. Finally, I will maintain a data-driven community interaction loop through Instagram Stories, using interactive polls and Q&A sessions about sports nutrition to encourage followers to share their own Barebells moments, which I will then amplify to keep the brand top-of-mind for my audience.