To turn followers into "barebellievers," I will implement an engagement strategy rooted in authentic "day-in-the-life" storytelling, integrating Barebells into my high-energy NYU Track & Field content as a non-negotiable post-practice recovery tool during our 6:00 AM track sessions. By showing my genuine daily use in a high-stakes athletic environment, I build the trust necessary for a viewer to make their first purchase. Furthermore, I will leverage the fact that many of my teammates are already fans by creating high-energy group content like blind taste tests and flavor rankings after hard workouts, utilizing the collective reach of the NYU athletic community to normalize the brand as the premier snack for urban athletes. Finally, I will maintain a data-driven community interaction loop through Instagram Stories, using interactive polls and Q&A sessions about sports nutrition to encourage followers to share their own Barebells moments, which I will then amplify to keep the brand top-of-mind for my audience.

I am the ideal fit for a Barebells Brand Ambassador because I exist at the exact intersection of your target audience: I am a competitive D1 student-athlete at NYU and a data-driven marketer obsessed with creator culture. As a Team Leader for NYU’s Cross Country and Track & Field teams, my life is a constant cycle of high-intensity training, recovery, and the search for high-protein fuel that actually tastes good. I’ve been a "barebelliever" since the first time I tried the Salty Peanut bar because it’s the only protein snack that fits into my lifestyle without feeling like a compromise on flavor.Beyond my life on the track, I bring a level of professional marketing expertise that most ambassadors don’t have. In my work with Verve Label Group (UMG), I developed digital strategies that led to a 185% increase in streams and over 100 organic UGC activations for our artists. I don’t just "post"—I understand the mechanics of virality, the importance of high-tier aesthetics, and how to create content that actually converts. Whether I’m documenting a "day in the life" of a New York City athlete or concepting a high-energy reel, I know how to package Barebells as the ultimate essential for anyone living a high-performance life.Living in NYC, I am immersed in the influencer and wellness scene every day. I know what makes content stop the scroll because I work alongside top-tier creators like Isabella Ladera and understand the psychology of the modern consumer. I am ready to use my voice, my athletic platform at NYU, and my content strategy skills to show my community that being health-conscious can be just as delicious as it is rewarding.