Yes, easily. I already post stories consistently, so slotting in one weekly Hella Hoodys story fits right into what I'm already doing. It won't feel forced or out of place.

I would push the code through real context. Posting it when I'm actually wearing the merch at a game or event, not just a standalone "use my code" post. I'd also work it into my fraternity network since we're always looking for gear around events and formals. Personal referrals convert way better than mass blasting a link.

I would wear it around campus first. If people see it on you at games, in the gym, or just walking around and it looks good, they ask about it naturally. I'm already active in spaces where sportswear gets noticed like BJJ, soccer, fraternity events. That's way more effective than just posting a promo code into the void.