1. The tiny details and experiences that make you go "woah damn" when you do something on the app. 2. If it can convince me that my life will be better with the app then it definitely gets my attention. 3. Ease of Access/Sharing. If I can't share stuff from other apps or to other apps then I won't like it because I need to communicate with my friends on a daily basis.

Yes, as long as the content of the video is good enough, I am fine with being on camera and talking.

1. Hosting virtual competitions where customers would tell us their story/experience of them using the product and we can reward the most creative use cases some virtual awards (like highlighting them on our instagram profile) This way, we get user testimonials (we will ask the users of top answers to let us use their story) and we get a lot of word of mouth publicity because there's nothing more convincing than your friend using something and being happy with it for you to buy it. 2. We will invite the top 30 users from the competition to participate in an IRL event where we host movie/game nights where only Plufl beds will be available! We will record all of the game nights, movie nights, campfire dinners on our socials. 3. Like the event, we can get the customers who participated in the competition to apply to a locked-house experience, where all the furniture is Plufl :) These are just a few I came up with on the top of my head. I hope you like them :)