I think TONYMOLY should jump on the current TikTok trend of ‘Get Ready With Me’ (GRWM) but make it themed—like ‘GRWM for a K-Drama Date’ or ‘GRWM while Sheet Masking’. This trend is huge right now because it’s personal, visual, and lets influencers naturally showcase skincare as part of their routine.

During a promotional campaign for a skincare brand, I was responsible for increasing brand awareness in a retail setting. I approached customers with a warm, personalized introduction and quickly identified their skincare concerns through simple questions. I educated them about the brand’s key ingredients and benefits, offered quick demos and samples, and highlighted what made the product unique—such as clean formulas and Korean innovation. I also created a visually appealing display with before-and-after images and encouraged customers to share their experiences on social media with a hashtag, which boosted online visibility. As a result, we saw a noticeable increase in foot traffic to our booth, higher engagement with the brand’s Instagram page, and a 30% sales increase during that promotion week

TONYMOLY is one of the top K-beauty brands, known for combining fun packaging with powerful natural ingredients. It’s gentle, effective, and perfect for all skin types—especially if you’re into skincare that actually works and feels good