Delta Gamma sorority, UCSD Ski Team, Women in Business

I will send the survey to the groupchat for the organizations I am apart of, which each have ~100-150 members each.

While they’re not necessarily a creator, one collaboration I think could be really exciting is with Popup Bagels. They have a very strong social presence and consistently collaborate with food brands in a way that generates buzz and encourages customers to try new products. They also already follow Smash Kitchen on instagram, which shows there’s some level of brand alignment. Popup is known for their weekly, creative cream cheese and butter flavors, so a co-branded “shmear” inspired by one of Smash Kitchen’s condiments could be a really fun concept. It would create strong visual content, drive in person and social engagement, and introduce both brands to new audiences in fresh and culturally relevant way. I think partnerships like this are powerful because they go beyond a single post and create an experience people want to eat, talk about, and share.