V
Vini
I'm a graduate student majoring in consumer analytics. I graduated undergrad in 2022 and double-majored in economics and international relations.
I'm a graduate student majoring in consumer analytics. I graduated undergrad in 2022 and double-majored in economics and international relations.
About Me
LIM College
Class of 2024
Interests
Social media
Economics
Marketing
Interview Questions
pager
Product Feedback Specialist
What's three important aspects you consider when adopting a new social app into your daily screen time?
The type of content on it, the age-group it is marketed towards, what message the brand itself wants to convey.
Countless.ai
Growth Strategist
Suppose you were in charge of ButcherBox's marketing (butcherbox.com). What would you guess are some significant segments of visitors to ButcherBox? How might ButcherBox approach marketing to these segments differently?
Using different types such as marketing through instagram and tiktok to Gen Z and the younger audience and marketing to an older audience using email targeting.
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor. What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
I think location and age group are very important factors to consider when segmenting because it's possible that they will relate to different images and text than each other. It would be easier to create relatable content for the different segments.