Provider type: Grief counselor Hook: “Grief doesn’t always look like crying.”

Visual: A grief counselor sitting in a calm, cozy space, speaking directly to the camera. Quick cuts show everyday moments: someone ignoring texts, sitting quietly in their car, laughing with friends but looking tired afterward, or staring at old photos.

Caption: Grief can show up as exhaustion, anger, numbness, or just trying to get through the day. You don’t have to explain it perfectly to deserve support.

Absolutely, here’s a more human version: I hear you. A lot of platforms make big promises and don’t follow through, so I get why you’d be cautious. With Swishvo, we’re trying to do things differently by listening to providers from the start, being clear about how things work, and making sure the people using the platform actually feel supported. I’d genuinely love to know what happened before so we can make sure we don’t repeat that.

A brand voice I’d want Swishvo to feel like is Headspace: warm, calming, clear, and deeply human. Swishvo should feel supportive and empowering, especially because it’s helping wellness providers feel seen, valued, and equipped to grow.

A brand we should not sound like is Duolingo: while it’s fun and viral, its chaotic, sarcastic tone would feel too playful for Swishvo’s mission. Swishvo’s voice should still be engaging, but rooted in trust, care, and community.