To generate buzz for a vegan beauty brand, I’d focus on authentic storytelling and community-driven marketing by highlighting clean ingredients, cruelty-free values, and real results through short-form video and social content. I’d partner with aligned creators and micro-influencers, launch interactive campaigns like giveaways or challenges, and encourage user-generated content and reviews. Consistent engagement, education, and transparency would help build trust while creating excitement around the brand.

To engage an online community around a product launch, I focus on building excitement before, during, and after the launch by using teasers, countdowns, and behind-the-scenes content to create anticipation, followed by clear storytelling, live content, and creator partnerships at launch to drive real-time engagement. After the launch, I keep the momentum going by encouraging user-generated content and reviews, engaging directly through comments and DMs, and sharing tutorials and community spotlights so the audience feels involved and valued rather than just marketed to.

No, but I am excited to begin creating content