My Portfolio
Interview Questions
Companion Candles
Summer Intern - Creator Partnerships & Community

Describe your approach to managing multiple creator relationships and communications.
I don't really like cold-pitching creators or my peers. Organic relationships are the way to go, so to do that I focus on human outreach. Using a structured system, everyone I interact with gets consistent communication, beneficiary alignment and a personal touch of connection. To me, they're partners and community.
Companion Candles
Summer Intern - Creator Partnerships & Community

How do you stay up to date with TikTok trends and online creator communities?
In order to analyze trends, I notice they originate mostly from Tiktok. Then I observe if they will move onto other platforms like Youtube, Twitter, or any other macro-level (?) apps. This is how I figure out if they become mainstream and then leverage on that.
OxyShred
TikTok Content Creator for OxyShred

What strategies do you use to create engaging content?
Anything to grab the audience's attention quickly, but somehow deeply relates and humors them at the same time. I leverage a hook, a creative pitch and story-telling that will resonate with people's day-to-day life, and that is what mainly starts a community.





